Fashion Business: Marketing Essentials


Starting a new fashion business and finding your dream customers requires clever use of modern marketing and PR methods. In this hands-on class you’ll learn the practical skills you need to discover who your target customer is & how to reach them as well as being introduced to the major marketing channels available including PR, social and email. We’ll also discuss content marketing and digital advertising. This course is perfect for solo designers and fashion businesses who want to find the right customers and market their products and make more sales.

Course content

Morning session - Customer Discovery and Marketing Channels:

  • Create customer personas
  • Create an empathy map for each market subset
  • Create a customer journey and choose the best marketing channels for your business.
  • Describe your target market and several subsets of this market

Afternoon session - Best Practice Marketing and PR:

  • Choose the best marketing channels for their business
  • Utilise best practices for email, social media, PR and content marketing
  • Create PR, content marketing, social and email marketing campaigns
  • Measure results

Ideal for

For those currently in the fashion and creative industries and those looking to start businesses soon.

Important Information

This course is a fabulous partner course to our other Fashion Business courses including (scroll down to links in 'Related courses'):

  • Fashion Business: start ups - what you need to know
  • Fashion Business: specifications for manufacturing success
  • Fashion Business: dealing with offshore manufacturers

More information


Students will leave the course with a better understanding of how to identify their target customer and the practical skills to plan marketing campaigns to reach them.

We use the principles of active learning. Students undertake practical and fun exercises in this hands-on workshop style class. You’ll be introduced to the key concepts and tools before working in collaborative groups to try it yourself. There will be plenty of opportunities to ask questions and receive individual help.



It would be useful if students have a business or a business idea.

Materials supplied

All relevant course materials are included.

Materials to bring

Pen/pencil and notebook.


Participants will be emailed an RMIT Statement of Participation on course completion.

Additional notes




  • Gloria Kotrowis

    The teacher was outstanding! Clear, thorough and very engaging. Topics covered at great depth so you can walk away with actionable plans.

Printable course flyer

Available course dates

Thursday 28 June 2018

  • Code S350390
  • Start date 28.06.18
  • End date 28.06.18
  • Hours 6.00
  • Campus RMIT Brunswick
  • Fee $280.00
Enrol now
Session  Start  End Hours
Thu 28.06.18 10:00am 04:30pm 6.00

Friday 30 November 2018

  • Code S350390
  • Start date 30.11.18
  • End date 30.11.18
  • Hours 6.00
  • Campus RMIT Brunswick
  • Fee $280.00
Enrol now
Session  Start  End Hours
Fri 30.11.18 10:00am 04:30pm 6.00

Learn more