Starting a new fashion business and finding your dream customers requires clever use of modern marketing and PR methods. In this hands-on class you’ll learn the practical skills you need to discover who your target customer is & how to reach them as well as being introduced to the major marketing channels available including PR, social and email. We’ll also discuss content marketing and digital advertising. This course is perfect for solo designers and fashion businesses who want to find the right customers and market their products and make more sales.
Morning session - Customer Discovery and Marketing Channels:
Afternoon session - Best Practice Marketing and PR:
For those currently in the fashion and creative industries and those looking to start businesses soon.
This course is a fabulous partner course to our other Fashion Business courses including (scroll down to links in 'Related courses'):
Students will leave the course with a better understanding of how to identify their target customer and the practical skills to plan marketing campaigns to reach them.
We use the principles of active learning. Students undertake practical and fun exercises in this hands-on workshop style class. You’ll be introduced to the key concepts and tools before working in collaborative groups to try it yourself. There will be plenty of opportunities to ask questions and receive individual help.
It would be useful if students have a business or a business idea.
All relevant course materials are included.
Pen/pencil and notebook.
Participants will be emailed an RMIT Statement of Participation on course completion.
The teacher was outstanding! Clear, thorough and very engaging. Topics covered at great depth so you can walk away with actionable plans.